Never Fully Dressed

NFD MANTRA

"We make clothes to make you feel amazing.  Life is tough, but so are you. If you get out of the wrong side of bed, choose colour. You have the power to change that energy and be the colour someone else might need that day. It’s infectious!

Let’s love our beautiful bodies, love life, and love each other. Clothes are like a film we watch or music we listen to… they carry a power to change how we feel (and others feel). How amazing is that?"

Founded in 2009 by Lucy Aylen, Never Fully Dressed started life as a market stall, “my grandparents were seamstresses in the East End and my parents were market traders, so I was bought up on the shop floor. My grandad bought me a sewing machine to start making things that I sold at Portobello Road and Spitalfields markets and from there the word-of-mouth buzz grew and so did we”.