New Day Originals

New Day Originals is a small family business founded by Dave & Finula (aka Fin).  Fin felt there was a lack of choice for women in their 40's and 50's for  sustainable, ethically made clothing that is on-trend, stylish, comfortable and affordable.  Lockdown gave the couple an opportunity to explore this further and the brand was launched 2020. 

Every single garment has been chosen for its eco-friendly, and sustainable ethics. That means using manufacturing processes that minimise water usage, leverage recycled and organic materials and of course fair rights for those who make the garments.